Speaking and training.

Sessions for boards, executive teams, practitioner groups and academic audiences on where artificial intelligence creates advantage, and where confident-sounding analysis should not be trusted. Most recent first.

8,000+

Professionals trained through Analytics for All

Riyadh · Dubai · Sydney

Where sessions have been delivered

English and Arabic

Languages

Training and executive sessions

10 September 2026

Riyadh

Accelerate with AI: Copilot for Everyday Work

EY-Parthenon Valuation, Modelling and Economics practice, MENA

Hands-on training session

Co-developed the materials and demonstrations; co-facilitated delivery

A hands-on session for the practice on using Microsoft 365 Copilot in professional work: financial analysis, model building and review, market research and report drafting. Built around live demonstrations and exercises on the participants’ own deliverables, including an AI-assisted review of a full three-statement financial model. A pre-training survey baselined how people were already using AI and how confident they were, so the practice can measure whether the session changed anything.

A hands-on session for the practice on using Microsoft 365 Copilot in professional work: financial analysis, model building and review, market research and report drafting. Built around live demonstrations and exercises on the participants’ own deliverables, including an AI-assisted review of a full three-statement financial model. A pre-training survey baselined how people were already using AI and how confident they were, so the practice can measure whether the session changed anything.

2026

Dubai

Unit and Ignite: platform training for strategy and transactions work

EY-Parthenon, MENA

In-person training session

Trainer; adapted the global programme for regional teams

Delivered training on the Unit and Ignite programmes of EY’s proprietary AI-enabled research and analytics platform, showing how the tools support strategy, transaction and analytics workflows. The session followed Hassan’s own completion of the programmes in Frankfurt, and adapted the material for the regional practice: a train-the-trainer model in which global platform knowledge is absorbed in Europe and transferred to teams in the Middle East.

2026

Riyadh

Unit and Ignite: platform training for strategy and transactions work

EY-Parthenon, MENA

In-person training session

Trainer; adapted the global programme for regional teams

The Riyadh delivery of the same programme: the Unit and Ignite programmes of EY’s proprietary AI-enabled research and analytics platform, applied to strategy, transaction and analytics workflows, adapted for the regional practice.

2022 to 2024

Global, delivered through the firm’s learning platform

Analytics for All: global capability programme

EY Global Strategy and Transactions

Programme, not a single session

Designed the advanced analytics learning maps and launched the programme as global development leader

8,000+

participants; more than 18,000 modules completed

A global analytics capability programme for a twelve-thousand-practitioner service line: structured learning paths from data literacy to advanced modelling, mapped to roles and to the practice’s market strategies. Listed here as a programme rather than an event; the full account is in Impact.

Teaching

Data Analytics and Economic Modelling

The University of Sydney Business School, Sydney

Sessional lecturer; part-time evening classes, 2020 to July 2021

MBA candidates

Taught data analytics and economic modelling to MBA candidates: how to structure a quantitative question, build and test a model, and present a result an executive can act on.

Academic presentations

2019

Air Transport Research Society World Conference, Amsterdam

Institutions and hedging strategy in international airlines

2018

Air Transport Research Society World Conference, Seoul

Commercially optimal fuel hedging under market conditions

2017

Air Transport Research Society World Conference, Antwerp

Operational versus financial hedging in airlines

2016

Academy of Management 76th Annual Meeting, Anaheim

Making fuel hedging a meaningful strategy: The case of airlines

2016

Air Transport Research Society World Conference, Rhodes

Financial risk management in airlines: literature review and empirical evidence

2011

Transportation Research Board 90th Annual Meeting, Washington DC

Simulation-based methodology for assessing environmental impacts of V2V communications. Second place, STC Best Research Poster

Topics I speak and teach on

Enterprise AI adoption and the performance chasm

Why the gap between organisations is widening, and what the ones pulling ahead actually do differently.

Agentic and multi-model workflow design

Workflows in which one model checks another, and what that means for trust in AI-produced analysis.

Evaluating AI before you commit capital

How to compare models, vendors and products on a common basis when the board is waiting.

Data readiness as competitive advantage

Why proprietary data and measurement discipline are becoming the real sources of advantage.

AI and the future of professional services

What consulting, valuation and analytics work looks like when the routine parts are automated.

Financial risk, hedging and decision-making under uncertainty

A decade of airline research on why accepted practice so often fails empirical scrutiny.

Keynotes, executive briefings, board sessions, hands-on workshops, and guest lectures. In English or Arabic.

Keynotes, executive briefings, board sessions, hands-on workshops, and guest lectures. In English or Arabic.

Invite me to speak or to train your team.

Tell me the audience, the decision they are facing, and the time available. I will tell you whether I am the right person.